Market Mapping: Spring – Summer 2018

Market Mapping: Spring – Summer 2018

Market Mapping is a commercial tool to improve assortment performance

Provides

  1. Price Architecture. RetailMarket-Mapping-Evolution
  2. Product Mix
  3. Assortment Range
  4. Color Architecture
  5. Visual Merchandising and Communication

Eases

  1. Objective Monitoring of Competition
  2. Validation of the Positioning and Internal Consistency
  3. Assortment Planning and Merchandise Management

Objective pricing and assortment benchmarking to check current positioning vs competitors

MORE DETAIL

Available departments

  • WomanMarket-Mapping-Price Range
  • Man
  • Child (boys/girls 3-14 years)
  • Baby (0-3 years)
  • Footwear and handbags
  • Underwear and lingerie
  • Home textile

 

 

 

 

 

More tan 60 main commercial formats analyzed in Spain with 4 waves per year, it is monitored seasonally:

  • Spring / Autumn: March and May
  • Autumn / Winter: September and November

 

 

More info: luis.leal@mheconsumer.com

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