Market Mapping is a commercial tool to improve assortment performance
Provides
- Price Architecture. Retail
- Product Mix
- Assortment Range
- Color Architecture
- Visual Merchandising and Communication
Eases
- Objective Monitoring of Competition
- Validation of the Positioning and Internal Consistency
- Assortment Planning and Merchandise Management
Objective pricing and assortment benchmarking to check current positioning vs competitors
Available departments
- Woman
- Man
- Child (boys/girls 3-14 years)
- Baby (0-3 years)
- Footwear and handbags
- Underwear and lingerie
- Home textile
More tan 60 main commercial formats analyzed in Spain with 4 waves per year, it is monitored seasonally:
- Spring / Autumn: March and May
- Autumn / Winter: September and November
