Restoration Hardware (RH). Nobody invites you to enter the luxury home decoration retail segment. Incorporation on its own merits No invitations are received to enter the Luxury segment. Restoration Hardware (RH) has achieved that difficult “Upgrade” journey through a clear strategy and firm execution in the last 8 years. With the opening of its 6-storey flagship-store with 9,000 sqm. in NYC (Meat …

Nordstrom NYC opened. Department Store Evolution. Is the Shoe Bar the future? More than 120 years in business. Continuous transformation Nordstrom, since its start more than 120 years ago selling high segment footwear, has been evolving in line with its customers to become the best service exponent in the segment of Department Stores specialized in fashion, footwear and accessories. Last October, …

Large-scale personal styling. With sales over 1.500 million € it is not a niche market Product customized by stylists with the support of data that matters. Artificial intelligence and personal touch Growth and large size. It is not a niche market Stitch Fix individually personalizes the looks (5 pieces) of clothing and accessories that it sends to its clients thanks to a large number of stylists …

“Not much ado about something ” ULTA Beauty. High Performance Retailing Mirror Founded in 1990, it is in the stock exchange and currently has almost 1,200 of its own stores, all of them in the USA, with an average area of 1,000 sqm. They have scrupulously fulfilled their plans to open 100 stores / year in the last five years. The estimated optimal potential for Usa is a total of 1,700 …

Casper. Native Digital Vertical Brand. Direct to Consumer Improve customer experience as a starting point Casper, with only 5 years of existence in the USA has generated a new segment in the rest sector selling mattresses online and delivering them at home in a box. Its starting point was to improve a mediocre shopping experience on the part of the customer that compared it with the purchase of a …