Unicorn at full speed. Growth by all means. “TOGETHER WE GO FAR” Unicorn – Extreme Growth PELOTON, belongs to that selective unicorn company league with an innovative business model in the fitness sector, based exclusively on growth expectations, with no track record of profitability and with a valuation of more than $1 billion, in recent IPO process. It started in the USA in 2014 selling it …

Patagonia, is a symbol as an innovative brand and pioneer in the proactive environment protection . With more than 45 years behind it, it is the ultimate exponent of a company that assumes as its authentic mission its own the value of the durable, “Patagonia is in business to save our home planet”. Far from being a passing fad, Patagonia has dedicated, for more than fifteen years, 1% of its sales  …

Flagship Store in Madrid. Serrano Street Since last November, Serrano Street in Madrid has the only European Flagship store of the Johnnie Walker brand. This wasn’t his first attempt. Previously 4 very restricted spaces were tested in different international airports supporting a greater premium character for the brand. In this new space they are cool to face challenges that are common to mo …

Glossier. The new paradigm of cosmetics: From a Blog to the Store Glossier, the millennial cosmetics brand created in 2014, and which since last March has become a new technological “Unicorn” (a term granted to companies with a valuation of more than one billion euros), has more than 200 employees and with activities in US, Canada, UK, Ireland, France, Denmark and Sweden. In 2018, the …

NYC Flagship. Reinventing your Third Place: Home, work and Starbucks experience Temple with more than 2,000 square meters A new temple for Starbucks lovers opened last December in NYC, in the Chelsea Market area, across Google’s offices in the city. They are more than 2,000 meters distributed over three floors with 5 well differentiated areas including an area for cocktails, Italian pastries …