Priorities and qualities on the rise for Marketing teams. Obsession with the Customer   There is no doubt about the obsession and interest in the Customer that permeate our companies increasingly in the last 10 years. The constant concern for competition, sometimes sickly, has been far outweighed by a greater focus on the Customer Retail Marketing has ceased to be a mere department to be inte …

New business model. Bring together and accelerate consumer product brands in Amazon FBA environment (Fulfilled by Amazon) Strong growth of the Amazon FBA segment Around Amazon, with an annual sales volume of about 400 billion USD and growth of +38% vs. last year, it is normal that new business models be generated. “He who a good tree is still, good shadow shelters him.” Amazon’s …

Customer Ratings & Reviews It’s been two decades since Amazon included the stars and customer feedback at the product level. They have had great development and their future is promising. They have a clear impact on conversion More than 80% of consumers read reviews and ratings online before purchasing a product (store/online). Especially for high-cost, risky products. It oscillates on a …

ROBLOX. Creativity that hooks Listening to the customer is no longer enough Innovative content platform that makes it easy to develop and enjoy video games to more than 160 million active users for almost 3 hours a day. More than half are niñ@s under the age of 12. Coding is no longer a barrier. 1 million users develop their video games, earning a total payment of $250 million. This remuneration i …

Restoration Hardware (RH). Nobody invites you to enter the luxury home decoration retail segment. Incorporation on its own merits No invitations are received to enter the Luxury segment. Restoration Hardware (RH) has achieved that difficult “Upgrade” journey through a clear strategy and firm execution in the last 8 years. With the opening of its 6-storey flagship-store with 9,000 sqm. in NYC (Meat …