“The only thing I want is …everything” Given this statement of the consumer, “the only thing I want …is everything” in the omnichannel environment, the chains-brands make an effort on selection and prioritization of those initiatives more relevant inside each sector. Each functional area has a great specialist Adidas on Web, Springfield in Mobile, Media Markt in Store, Kiko in Marketing and Apple …

¿Where are you vs your competitors in an omnichannel context and where to go? Leading retailers concentrate their efforts in those omnichannel initiatives that, mainly through mobile, have a greater impact on costumer experience and that entail an important operational transformation in the physical store. Here lies the main challenge of the sector. Decathlon, leader for the second consecutive yea …

Retail Promotional Activity: Customizing in time, each event, each moment, each channel Retail promotional activity analysis between July and December in Spain. PromoMap, promotional activity management optimization tool. More than 11,800 communication actions in 20 fashion retail chains in Spain analysed. Confluence between events and seasons Seasonal concept is replaced by the individual strengt …

Market Mapping is a commercial tool to improve assortment performance Provides Price Architecture. Retail Product Mix Assortment Range Color Architecture Visual Merchandising and Communication Eases Objective Monitoring of Competition Validation of the Positioning and Internal Consistency Assortment Planning and Merchandise Management Objective pricing and assortment benchmarking to check current …

Mhe Retail Highlight. Innisfree new cosmetics retail concept in NYC Amorepacific Group, korean natural cosmetics leader (sales over 4.500 million €) has recently opened a new retail format entering Usa Market. It is already present in Asia with over 1.600 stores it proposes an innovative and refreshing format of 150 sqm in Union Square NYC. An assortment of 900 options offers an strong specialisat …