Retail Promotional Activity: Customizing in time, each event, each moment, each channel Retail promotional activity analysis between July and December in Spain. PromoMap, promotional activity management optimization tool. More than 11,800 communication actions in 20 fashion retail chains in Spain analysed. Confluence between events and seasons Seasonal concept is replaced by the individual strengt …

Market Mapping is a commercial tool to improve assortment performance Provides Price Architecture. Retail Product Mix Assortment Range Color Architecture Visual Merchandising and Communication Eases Objective Monitoring of Competition Validation of the Positioning and Internal Consistency Assortment Planning and Merchandise Management Objective pricing and assortment benchmarking to check current …

Mhe Retail Highlight. Innisfree new cosmetics retail concept in NYC Amorepacific Group, korean natural cosmetics leader (sales over 4.500 million €) has recently opened a new retail format entering Usa Market. It is already present in Asia with over 1.600 stores it proposes an innovative and refreshing format of 150 sqm in Union Square NYC. An assortment of 900 options offers an strong specialisat …

Amazon Books. Physical store. Back to the future Many successful online initiatives have been incorporated to a physical context with a traditional wooden atmosphere, excellent location, low merchandise density, and distilled assortment with the help of advanced sales analytics and customers ratings. Overall, it is a magnificent promotional tool for its PRIME service with substantial discounts in …

Use the most appropriate channel for each moment and for each type of communication Promotional activity analysis during Xmas period in Spain (between Thursday 14 to Friday 29 December 2017). More than 1,200 communication actions in 20 fashion retail chains in Spain. Communication strategies that add value to the brand vs. communication strategies that look for sales Primark, with a strategy of lo …