Glossier. El nuevo paradigma de la cosmética: Del Blog a la Tienda Glossier, la marca de cosmética para millenials creada en 2014, y que desde el pasado mes de marzo se ha convertido en un nuevo “Unicornio” tecnológico (término que se otorga a las compañías con una valoración superior a los mil millones de dolares), cuenta con más de 200 empleados y opera en EEUU, Canadá, UK, Irlanda, …
Integración omnicanal, Personalización, y Simetría entre la experiencia de empleado y cliente, principales palancas para optimizar la experiencia de cliente retail Mhe, consultoría retail, llevó a cabo, entre los días 13 y 20 de diciembre de 2018, un estudio sobre la experiencia de cliente retail en las principales cadenas de España y Portugal, en el que participaron más de 200 directivos de 50 ca …
“The only thing I want is …everything” Given this statement of the consumer, “the only thing I want …is everything” in the omnichannel environment, the chains-brands make an effort on selection and prioritization of those initiatives more relevant inside each sector. Each functional area has a great specialist Adidas on Web, Springfield in Mobile, Media Markt in Store, Kiko in Marketing and Apple …
¿Where are you vs your competitors in an omnichannel context and where to go? Leading retailers concentrate their efforts in those omnichannel initiatives that, mainly through mobile, have a greater impact on costumer experience and that entail an important operational transformation in the physical store. Here lies the main challenge of the sector. Decathlon, leader for the second consecutive yea …
Retail Promotional Activity: Customizing in time, each event, each moment, each channel Retail promotional activity analysis between July and December in Spain. PromoMap, promotional activity management optimization tool. More than 11,800 communication actions in 20 fashion retail chains in Spain analysed. Confluence between events and seasons Seasonal concept is replaced by the individual strengt …
Glossier. El nuevo paradigma de la cosmética: Del Blog a la Tienda Glossier, la marca de cosmética p …
Integración omnicanal, Personalización, y Simetría entre la experiencia de empleado y cliente, princ …
“The only thing I want is …everything” Given this statement of the consumer, “the only thing I want …
¿Where are you vs your competitors in an omnichannel context and where to go? Leading retailers conc …
Retail Promotional Activity: Customizing in time, each event, each moment, each channel Retail promo …
Market Mapping is a commercial tool to improve assortment performance Provides Price Architecture. R …
Mhe Retail Highlight. Innisfree new cosmetics retail concept in NYC Amorepacific Group, korean natur …
Amazon Books. Physical store. Back to the future Many successful online initiatives have been incorp …
Use the most appropriate channel for each moment and for each type of communication Promotional acti …
Promotions in retail, increasingly personalized, shorter and with greater emphasis on unit prices Mh …
THERE IS LIFE BEYOND DISCOUNTS! Manage Aspirational/Promotional content mix Promo Mapping, promotion …
Amazon introduces new patterns in the Fashion sector. Customer will decide. The strong bet of Amazon …
Amazon confirms strong bet on Fashion sector while launching the new private label FIND in 5 europea …
Continous increase of e-Commerce sales participation in all retail sectors than comes with an slight …
Wholesale’s channel reduces participation due to eCommerce push The limits for Brands between the di …
Window to a greater margin. During the crisis, the chains have done their homework and their only pl …
Less is More. Optimize your Assortment All efforts made to improve Customer Experience will be usele …
Retail chains are in continuos change to adapt their operations to the new omnichannel anvironment. …
What has always been the most important thing when communicating with customers? The answer is relev …
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