Casper. Native Digital Vertical Brand. Direct to Consumer Improve customer experience as a starting point Casper, with only 5 years of existence in the USA has generated a new segment in the rest sector selling mattresses online and delivering them at home in a box. Its starting point was to improve a mediocre shopping experience on the part of the customer that compared it with the purchase of a …

Unicorn with a contagious smile Breaking Moulds The health sector is not inmune to digital transformation and improved customer experience. Smile Direct Club has identified as an opportunity to facilitate a smile with well-aligned dentures without having to go through the brackets, frequent visits to the orthodontist and with a 60% smaller budget. In just 3 years it has already more than 300 store …

Unicorn at full speed. Growth by all means. “TOGETHER WE GO FAR” Unicorn – Extreme Growth PELOTON, belongs to that selective unicorn company league with an innovative business model in the fitness sector, based exclusively on growth expectations, with no track record of profitability and with a valuation of more than $1 billion, in recent IPO process. It started in the USA in 2014 selling it …

Patagonia, is a symbol as an innovative brand and pioneer in the proactive environment protection . With more than 45 years behind it, it is the ultimate exponent of a company that assumes as its authentic mission its own the value of the durable, “Patagonia is in business to save our home planet”. Far from being a passing fad, Patagonia has dedicated, for more than fifteen years, 1% of its sales  …

Flagship Store in Madrid. Serrano Street Since last November, Serrano Street in Madrid has the only European Flagship store of the Johnnie Walker brand. This wasn’t his first attempt. Previously 4 very restricted spaces were tested in different international airports supporting a greater premium character for the brand. In this new space they are cool to face challenges that are common to mo …