Continuous learning as a competitive advantage
Business approach to human resources management
- Vision of transformation and not merely transactional
- In line with digital evolution and new working space
- Learning from the future and not just based on the past
- Emphasis on skills and not so much on the functions themselves
- Reskilling
- Effective decentralization
- Beyond internal and external benchmarking
Employee experience
Satisfied employees generate confidence and are the best branding for the retail business. Impact on the customer experience.
- Mapping of the employee experience in its different phases:
- talent acquisition
- on boarding
- engagement
- development
- departure and alumni
- Definition and monitoring of employee satisfaction indicators:
- wages/benefits
- personal/work balance. flexibility
- stability/ease promotion
- management and direct managers
- culture and business environment
Product Team Transformation
Review and identification of skills present and necessary in the medium term in a new digital environment and integrating the different channels
- Business planning
- Product design and development
- Quantification
- Sourcing
- Range review and results management
- Indicators
- Action plan and priorities
- Execution
Transformation marketing team / CUSTOMER
Review and identification of skills present and necessary in the medium term in a new digital environment and integrating the different channels
- branding
- customer experience management
- customer retention management. loyalty
- promotional calendar
- digital and conventional media planning and management
- indicators
- action plan and priorities
- execution
Store teams transformation
Review and identification of skills present and necessary in the medium term in a new digital environment and integrating the different channels
- new area supervisors role
- support and improvement of the customer itinerary in store using the new digital tools, especially pre-shopping
potential for greater adaptation and personalization in in-store customer interaction - click & collect optimization and channel integration
- automation opportunities
- streamlining in-store processes not directly linked to customer interaction
- indicators
- action plan and priorities
- execution
