Promotional Activity Optimisation

Promotional Strategy

Estrategia Promocional MHEReview and elaboration of the promotional strategy in line with the Brand commercial objectives 

Planificacion Promocional

Promotional Planning

Elaboration of the promotional plan and impact on sales and margin beyond past performance inertia

  • Promotions tipology 
  • Channel assignment
  • Predictive model to estimate returns before roll out 
  • Promotions golden rules adpated to the business

 

Retail CalendarRetail Calendar

Retail calendar elaboration with the involvement od the different internal relevan teams;marketing, operations, product and commercial planning 

Ejecucion Actividad Promocional MHE

Promotional activity implementation

Support to facilitate the implementation of the promotional programme with the integration of the different internal teams

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