Promotional Strategy
Review and elaboration of the promotional strategy in line with the Brand commercial objectives
- Promotional innovation
- Personalisation in the context of people, product, offer and time
- Integration with loyalty programme
- Detailed competitors benchmarking. PromoMap
Promotional Planning
Elaboration of the promotional plan and impact on sales and margin beyond past performance inertia
- Promotions tipology
- Channel assignment
- Predictive model to estimate returns before roll out
- Promotions golden rules adpated to the business
Retail Calendar
Retail calendar elaboration with the involvement od the different internal relevan teams;marketing, operations, product and commercial planning
- Internal events
- External events
- Concept and definition of the different campaigns. Core message and common attributes for each event
- Integration of the product assortment involved in each promotion
Promotional activity implementation
Support to facilitate the implementation of the promotional programme with the integration of the different internal teams
- Visual merchandising and layout of the store
- Promotional zones management
- In store communication. Digital and conventional
- Shopwindows execution
- Omnichannel initiatives integration. Online, mobile and conventional
- Product assortment review selected for each promotion
