¿What is it for ?
Objective pricing and assortment benchmarking to check current positioning vs competitors. Consistent and complete methodology that will provide higher sales productivity of the merchandise
- Validate price and assortment positioning vs competitors. Current and evolution
- Make sure different internal departments and product categories match price and assortment guidelines
- Facilitate commercial planning process for next season
¿What does it provide?
It replicates consumer experience in the relevant competitors all along the key moments of each season
- Selling Price architecture. Entry, average, exit and most repeated price per prodcut category
- Product mix. % of number of options per category. Top/bottom ratio
- Assortment width in terms of number of options (model per colour)
- Colour architecture. basic, seasonal an fashion colour segments
- Visual merchandising and instore communication. Merchandise display density. Floor vs wall. Folded vs hanging. Frontal vs lateral. Promotions in store
Retail sectors coverage
Over 70 retail chains/brands are covered in Spain. Main market segments; hypermarkets, clothing generalists, specialists, department stores and etailers
- Women/young clothing
- Men/young clothing
- Children clothing (by age groups). Girls and boys
- Baby clothing
- Footwear (women, men and children)
- Sport clothing and footwear
- Underwear and lingerie
- Hand bags
- Home textiles and bedlinen…
Service subscription
Market Mapping service has over 10 years experience working. Each Company Client selects 5-6 relevant competitors per department
More Info: carlos.dominguez@mheconsumer.com
- Subscription by season (AW and SS)
- 4 merchandise data inputs in physical representative stores of each chain/brand: September/November/March/May
- Results available in October/December/April/June
- Alternative competitors may be included
- Other product categories and departments can be covered
- Online offer monitoring is also available
