Posts Tagged "Omnic"

Worten, Fnac y Toys”R”us are the highlights in OmniChannel. Amazon keeps on dominating vs Retail chainsRanking Leisure TechnologyAmazon vs Retail Chains

Conclusions

  • Leisure and Technology is consolidated as the sector with the highest development in Omnichannel incentives. Being as well the sector where eCommerce gets the highest percentage over its total sales, therefore its digital transformation has been more completed.IMG_3832-compressor
  • Stand out, by sector; Worten in Technology, Fnac in Culture and ToyRus in toys.
  • At the time of comparing this business chains with Amazon (excluding the attributes related to the physical shops), it is possible to observe a strong leadership from the Global eCommerce Operator, specially in the Web area.
  • It is on the area of customer service where Leisure & Technology grows the most when compared to last year and in relation to other retail sectors as well. From a more specific view, it is possible to appreciate a higher number of initiatives at the time of providing differentiated alternatives when delivering the product, maintenance and installation services.
  • There are already a 40% of the companies that provide the online anticipated reservation of new product launches
  • The anticipation of customer experience through data compilation and client reviews communications, is one of the characteristics of this sector (60% compared to the 20% in Fashion)
    4 out of 5 business chains have already an own app although its use and reviews from the consumer isn´t very high.

Mobile

Delivery menu Opportunities

  • In retail technology, by its nature of big ticket items and ease of comparison of the product (brand / model / specifications) between the different chains, is where OmniChannel Pricing Management becomes more complex and dynamic, in time, location and channel by the operators.IMG_5540-compressor
  • The integration of channels will continue to foster greater commercial dynamism with multiple events and short duration.
  • The virtual range extension is making possible the opening of smaller urban formats in surface but with higher commercial quality as location. Media Markt is a clear example of this new practice.
  • The “expert” consumer does his / her duties of information search / selection online prior to the physical visit in Store, providing in this way an excellent opportunity for the staff in store to focus on the sale of additional services (maintenance, guarantees extension and Insurance).
  • The physical store is reinforced with training activities supporting an environment of greater customer relationship not directly linked to the act of sale.
  • The direct sales to consumer activity by major brands / manufacturers in this technology sector is still very small and further development of OmniChannel in the coming years will facilitate their more active move into eCommerce.

Culture
Toys

 Where your chain stands up now and where it should gear up to in OmniChannel? ¿Which are your main priorities to apply? ¿How MHE can help you?

Omnichannel Retail 365º

More info: carlos.dominguez@mheconsumer.com

OmniChannel Retail MHE  Index is also available in other sectors: Fashion, Home, Health and Beauty,  and Food Super/Hypermarkets

Subscription to receive Newsletters and info Mhe activities

Home Decoration, DIY and Bed Specialists

The start of online sales in Ikea Spain represents a substantial milestone in the sector. It highlights the high percentage of online sales made from its own stores. Represents the best equipped Home Specialist at OmniChannel.

The home sector is the laggard of Retail, weighted by its greater complexity and high cost of logistics. It highlights its greater growth of initiatives in OmniChannel with respect to the previous year.

 Leroy Merlin and IKEA are leading, by far, the Omni initiatives in Mobile

Conclusions

Among the opportunities for improvement are:
– 2/3 of the chains do NOT offer stock availability per individual store in real time
– Only 1/3 offers Live Chat service for customer support
– 90% of the chains, still do not offer alternatives of virtual reality / simulation of their products in its Web
– Only 1 in 6 chains has QR codes available to link specific info about your products

Maison du Monde OmniChanel

Once the logistical obstacles have been overcome, the Home sector provides an excellent and auspicious horizon for the OmniChannel:
– Virtual extension of the range of assortment, surpassing the great needs of space in its stores
– Expansion into more centric and urban environments complementing your current peripheral locations with smaller formats
– Transformation of the customer service in store, transferring to the online environment an important part of the process of selection and personalization of the product
– The use of video tutorials facilitates the work of after sales and installation

ikea serrano Madrid

Bed Specialists Subsector

Bed specislist have achieved the highest relative growth in OmniChannel initiatives vs previous year

Over 85 different attributes have been analysed for each of the major retail chains of Home Decoration, DIY and Bed specialists in Spain.

Where your chain stands up now and where it should gear up to in OmniChannel? ¿Which are your main priorities to apply? ¿How MHE can help you?

Omnichannel Retail 365º

More info: carlos.dominguez@mheconsumer.com

OmniChannel Retail MHE  Index is also available in other sectors: Fashion, Health and Beauty, Leisure and Technology and Food Super/Hypermarkets

 

Subscription to receive Newsletters and info Mhe activities

Fashion chains Omnichannel Index MHESubstantial progress of OmniChannel initiatives in the Fashion Retail Sector

Latest results of the second edition of  Special FASHION OmniChannel Retail MHE Index (clothing, sportwear, footwear, accessories and lingery) confirm strong efforts made by the major operators in Spain.

Top Fashion Omnichannel Index MHE

Those brands/chains with a more innovative style clearly achieve a higher score on OmniChannel performance.
Style and Omnichannel Index MHE

Though, there are many outstanding opportunities to improve such as visibility of specific stock at store level.

Mobile omnichannel Index 2017

 

 

 

 

 

Clothing top Omnichannel MHETop sportwear Omnichannel Index 2017Top Footwear OmniChannel MHETop Accessories Omni MHETop Lingerie OMNI MHE

Where do you stand now and where do you gear up to?

Latest MHE OmniChannel Retail Index results show who are the leading retailers that are making the most of OmniChannel activities in their businesses across all major retails sectors in Spain.

Physical store is by far where most of OmniChannel activities converge and where retail chains are prioritising now their investments. As a result, the store has validated its core and critical role when trying to build up and provide a unique customer experience. 

Only a third of the retail chains are currently providing online stock availability at individual store level. This represents a major opportunitiy to improve. 

 

Tecnology and culture product related sector keeps on leading OmniChannel though distances are getting closer and closer with the other sectors. Home related goods outstands as the one that has relatively increased its OmniChannel operations the most.

The size of the Company is not a barrier anymore to apply OmniChannel processes. 

150 retail chains have been analysed in Spain across major sectors. 85 attributes have been assessed grouped in 5 areas Web, Mobile, Store, Marketing andCustomer Services.

 

¿Where your chain stands up now and where it should gear up to in OmniChannel? ¿Which are your main priorities to apply? ¿How MHE can help you?

Omnichannel Retail 365º

More Info: carlos.dominguez@mheconsumer.com

Subscription to receive Newsletters and info Mhe activities

Football Clubs

Real Madrid CF achieves another championship this season, leading OmniChannel MHE Retail Index 2017.

Having analysed over 85 attributes in the areas of  Web, Mobile, Store, Marketing and Customer Services, Real CF has managed to get a higher score than their closer  national forever rivals (FC Barcelona and Atlético de Madrid)

While comparing scores to major spanish retail chains, Football Clubs represent clear opportunities to improve OmniChannel initiatives in their business.

Where your chain stands up now and where it should gear up to in OmniChannel? ¿Which are your main priorities to apply? ¿How MHE can help you?

Omnichannel Retail 365º

More info: carlos.dominguez@mheconsumer.com

OmniChannel Retail MHE  Index is also available in other sectors: Fashion, Home, Health and Beauty, Leisure and Technology and Food Super/Hypermarkets

 

Subscription to receive Newsletters and info Mhe activities

Copyright ©2018 | MHE Consumer

Send this to friend